Digital overload is leading to more authentic trends in business. Find out the top five in a new Twilio report
"People have reached digital overload with social media alerts, push notifications, messages, robocalls, and chat bubbles coming from all sorts of apps, websites, and platforms, an estimated 63.5 notifications daily per person.
The rise of social media pushed communications into the public sphere 10 years ago, where broadcasting to the widest audience dominated, and now people prefer secure, 1-to-1 or group channels.
This evolution is an opportunity for businesses to develop authentic connections with their customers through personalized, dynamic conversations. Businesses must prepare to have two-way conversations with their customers on multiple channels over time in order to deliver a positive experience..."
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