Create the Most Effective Social Media Marketing Plan
"There's a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics.
Not only that, but the platforms themselves are constantly changing, whether it's adding new features, increasing character limits or otherwise changing the rules.
That's why I've created this guide to help you understand how to set social media goals for 2020. This article is especially good for you if you've never taken stock of your marketing campaigns or created objectives..."
Learn how social networking sites compound the insider threat risk, and explore how to mitigate the threat with policy, training and technology
"Security professionals have experienced a sharp uptick in the complexity and quantity of challenges in the modern threat landscape. From IoT to BYOD, there are numerous technologies and threats today that did not exist prior to the early 2000s.
Social media is one area where security teams have faced a steep learning curve. Beyond being used by employees connected to corporate networks, platforms such as LinkedIn, Facebook and Twitter have been harnessed by enterprises as toolkits to conduct brand awareness, customer service, advertising and recruitment processes. However, each user on every platform presents a social media risk for security pros to contend with -- and the risks are plenty..."