Make More Sales Faster With Lead Scoring
Business 2 Community, February 5th, 2020
February 5, 2020,
Volume 263, Issue 1

Hitting your sales quota every month means knowing how to work smarter, not harder

"Oftentimes, this means knowing which leads to chase first. Sales reps who have mastered this skill typically use lead scoring to guide their actions.

Usually calculated on a numeric scale, lead scoring helps reps identify people who are most likely to buy their product or service and weed out those who are least likely. It makes you wonder why everyone isn't scoring their leads, right?

Like most sales wizardry, lead scoring is a blend of instinct and data. But the better your data, the more accurate your scores. And the more accurate your scores, the smarter you can work..."

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