Want to win more business from your existing clients?
"This article shares some strategies to keep clients happy and get more business from them.
In late 2015, Nestle was looking for a new agency partner for a number of its brands, including the iconic Nescafe. After months of searching, the company settled on Ogilvy & Mather.
While Ogilvy's creative brilliance certainly helped, what helped tilt the deal in its favor was familiarity.
Ogilvy had won Nestle's Nesquik brand away from McCann in 2012. Another agency might have been an unknown quantity to Nestle, but Ogilvy was familiar and liked.
This is a common theme in the agency business. Land a client, earn their trust, then grab an ever-larger portion of their business..."
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