I'm a small business owner who's not ready to reinvent the wheel.
"We don't have the budget, the resources, or the interest in developing a blue ocean.
We do have the budget, resources, and interest in making a proven channel work for us.
The challenge is that the proven marketing strategies have more competition than ever.
In PPC (pay per click) advertising, the CPC (cost per click) is rising across the board. Unless you already know what you're doing, an education is only going to get more expensive as time goes on.
If you have the budget for it, I'd suggest hiring a consultant to walk you through it and help you get your first campaigns profitable.
That's not what this post is about. I want to take a look at alternative ways that have been proven to work no matter what other factors are at play..."
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