Big Game Marketing - 15 Lessons From The Field
AiTHORITY, February 7th, 2020
February 7, 2020,
Volume 263, Issue 1
Market Report Details Missed Engagement Opportunities by Major AD Agencies to Maximize Reach and Consumer Interaction
"A new report by Chicago-based IP firm Intelliname reveals that a majority of the commercial ads featured during the Big Game this past Sunday missed major opportunities to drive positive engagements to score added points. The illustrative report provides a comprehensive look into how major advertising agencies failed to incorporate creative paths and intuitive experiences that consumers could follow to get the most from brand interactions..."
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