How To Use Account-Based Marketing To Drive Revenue (+ Examples & Softwares)
, February 1st, 2020
February 1, 2020,
Volume 262, Issue 5

Marketing is responsible for lead generation, but casting a wide net for attracting visitors you want to convert can hurt lead quality

"Many companies are getting more targeted in creating content to capture leads, applying an account-based marketing approach.

What Is Account-Based Marketing (ABM)?

The main difference account-based marketing has is the focus on targeting companies at the very beginning of the process. Essentially, this is built around personalization..."

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