If I attempted to implement every sales enablement solution that promised me an ROI, our company would be out of business in a month!
"While attending the most recent Dreamforce, surrounded by 170,000-plus fellow participants, I ran into a former colleague who is currently running sales enablement within a Fortune 100 manufacturing firm. Like me, he attended the Salesforce SalesCloud, Einstein, and Analytics keynotes and was trying to digest all of the new announcements. Plus, he had also carved out time to attend several other sessions sponsored by sales enablement solution providers and shared with me more enhancements taking place in the CRM space..."
For the past few years, CRM analysts, consultants, system integrators, and vendors have been touting artificial intelligence and related technologies for their potential to reshape how marketers, sellers, and customer service personnel do their jobs
"Every year we hear countless predictions that this will be the year that AI takes over. Well, it looks like that notion is finally gaining steam and might happen in 2020, as reflected in the thoughts of industry insiders this year. Read on for more of what your peers are thinking.
'In the past, marketers have been focused on vanity metrics like clicks, but what they want now is to drive conversions. The power of artificial intelligence- and machine learning-assisted customer intelligence will play a much larger role for marketers and deliver on actual conversions' - JAMES MCDERMOTT, CEO OF LYTICS ..."
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