Why Brands Matter, And Always Will
Forbes, November 27th, 2019
November 27, 2019,
Volume 260, Issue 4
At a time when better, less expensive products and services seemingly are just a click or two away, the conventional wisdom might be that brands are less important than they once were
"And that conventional wisdom would be dead wrong.
Vibrant brands - and not just the biggest ones like Coke, Mack Trucks, Target, and FedEx - are more important than ever in this digital world. But with great power comes great responsibility to earn customers' loyalty by engaging them in creative, nonintrusive, authentic, even subtle new ways..."
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