Give your organization's leadership an impactful, out-of-office experience so they know what's at stake with their budgeting decisions.
"Late in the summer of 2015, I orchestrated an off-site workshop with one of our biggest customers. I had two objectives: One was to create an unforgettable experience that demonstrated to executives how risk translated into strategy - and action - for the cybersecurity staff.
And by scheduling this in fourth quarter of our fiscal year, the second, less obvious agenda was to make sure these same decisionmakers knew precisely what was at stake when it came time to debate my proposed security budget for the coming fiscal year..."
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