According to the research analyzing how companies use big data, businesses do believe in a sweet 'big data & advanced analytics' couple
"Judge for yourselves: in 2015-2017, companies named data warehouse optimization as #1 big data use case, while in 2018, the focus shifted to advanced analytics. Another stat proves this trend: 84% of enterprises invest in advanced analytics to support improved business decision-making.
Naturally, a question arises: what is so special about the alliance of big data and advanced analytics in business practice? To answer this question, let's consider a couple of practical examples where customer and operational big data is complemented with different advanced analytics techniques, for example, machine learning and its subset - neural networks..." - insideBIGDATA
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