AI Meets CRM And BI: 15 Salesforce Einstein And Einstein Analytics Announcements From Dreamforce 2019
ZDNet, November 27th, 2019
November 27, 2019,
Volume 260, Issue 4

Salesforce is pushing natural language and machine learning capabilities beyond the boundaries of its sales and service clouds

"Here's a closer look at the latest Einstein releases...

Nearly half of companies now say that they're using some form of artificial intelligence, according to McKinsey research that Salesforce shared at Dreamforce 2019, yet seven out of ten companies report they're seeing little to no value from their AI projects so far.

This gap exists, Salesforce executives asserted, because too many companies are struggling to overcome data-management and data-science technical hurdles, so they have yet to put AI into production at scale. Salesforce's alternative is Einstein and Einstein Analytics, both of which offer prebuilt, CRM-embedded predictions and recommendations along with the ability to build AI apps and answer company-specific business questions without coding or data science expertise..."

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Other articles in the IT - CRM section of Volume 260, Issue 4:
  • AI Meets CRM And BI: 15 Salesforce Einstein And Einstein Analytics Announcements From Dreamforce 2019 (this article)

See all archived articles in the IT - CRM section.