Digital Transformation = Culture & Business Model Change
Business 2 Community, September 27th, 2019
September 27, 2019,
Volume 259, Issue 1

Many companies talk about 'Digital Transformation' but use it in a limited fashion, such as: just turning paper into PDFs or using web tools to communicate to customers, but in the end, the core culture, and even business model has changed

"The scope of digital transformation is wide: In our offering the Digital Directive, we've segmented it in seven major modules (each spans multi-departments), for a total of 60 criteria in how we scan this for companies in our Digital Diagnostic offering.

The seven modules you must analyze include:

  • Strategy,
  • Data,
  • Customer Experience,
  • Organizational Alignment,
  • Analytics & AI,
  • People & Culture and
  • Innovation.

In the interviews we've completed to generate this list, the most commonly overlooked item is the mindset of workers, managers and leaders to be a 'digital first' culture..."

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