One thing all inbound marketers share? A strong desire to keep our marketing team aligned with our sales team. Another common denominator?
"We recognize the importance content plays in every aspect of our digital marketing strategy. When you combine these two ideas, creating sales enablement material is the result.
With sales enablement content, your marketing team can provide your sales team with the knowledge, skills, and engaging information for them to turn more leads into customers. The right finesse can convert almost any piece of content into something sales can utilize. However, certain types of sales enablement stand out. Here are some examples of content you can create to help your sales team connect with potential buyers..."
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