Best Practices For An Abandonment Email Strategy
Business 2 Community, August 8th, 2019
August 8, 2019,
Volume 257, Issue 1

While e-commerce has grown in the past decade, abandonment remains a major issue for online retailers. Case in point: 77% of all online shoppers abandoned their carts in 2017

"For that reason, a well-executed abandonment email strategy is essential for any ecommerce business.

Email remarketing is the process of contacting a lost lead and reintroducing them to the conversion funnel. While there are numerous ways to accomplish this, emails have remained one of the most effective methods for recovering sales.

But how exactly should an abandonment email strategy be organized? In this article we'll examine best practices for abandonment emails, and the ways they can drastically improve your conversion rates..."

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    Other articles in the IT - Email section of Volume 257, Issue 1:
    • Best Practices For An Abandonment Email Strategy (this article)

    See all archived articles in the IT - Email section.