10 Customer Experience Lessons From A CRM Pioneer And Trailblazer
ZDNet, August 5th, 2019
August 5, 2019,
Volume 257, Issue 1

Eighty-four percent of customers say the experience a company provides is as important as its products and services

"Michael Maoz, a senior vice president of Innovation Strategy at Salesforce, has been researching the science and art of delivering world-class customer experience for decades. He shares his insights on how companies can develop a differentiation strategy based on customer experience.

In the age of the connected customer, customer experience (CX) is as important as the products or services that companies provide. Here are key findings recently published in the State of Connected Customer 2019 report: ..."

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