IT - CRM

Eighty-four percent of customers say the experience a company provides is as important as its products and services

"Michael Maoz, a senior vice president of Innovation Strategy at Salesforce, has been researching the science and art of delivering world-class customer experience for decades. He shares his insights on how companies can develop a differentiation strategy based on customer experience.

In the age of the connected customer, customer experience (CX) is as important as the products or services that companies provide. Here are key findings recently published in the State of Connected Customer 2019 report: ..."


Did you know that aligning your marketing and sales teams can help to dramatically improve your brand's performance resulting in rapid business growth?

"Even though marketing and sales reps mostly do not agree on this, nevertheless when these two teams work towards a unified goal for generating more leads, businesses typically see a 30 percent and even higher volume of sales wins.

Alignments between branches in an organization can happen in several forms but ultimately your marketing and sales departments should have a common goal around lead management, nurturing and generation of new leads, and there is no better way to do this than by implementing a CRM software be it Salesforce or any other Salesforce Alternative CRM platforms mostly used by startups and small businesses..."


A shout-out to Ankush Das, a tech blogger who put together a really nice list of 11 "open-source" CRM applications for the Linux-focused website It's FOSS

"Das recommended products like SuiteCRM, Vtiger, EspoCRM, YetiForce and others - both well-known and more obscure - and they all represent a good variety of choices for companies that have a developer mindset.

Open source products like the ones included in Das' list mostly come with the ability to be hosted internally or by a hosting provider, offer free and paid versions based on either the number of servers or users and include documentation and support provided by the application's developer communities..."

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