AI's Third Wave: Less Science Fiction, More Focus On Customer Problems
The Enterprisers Project, July 23rd, 2019
August 4, 2019,
Volume 256, Issue 5

In the past, artificial intelligence projects often tried to boil the ocean. Today's AI projects focus much more on specific customer experience issues. But will the shiny, transformative future ever arrive?

Gordon Haff writes in The Enterprisers Project, "The futurist Roy Amara is best remembered for an adage he coined, which became known as Amara's Law: 'We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.'

The intermodal shipping container is as good an example as any. The first international standard for containers was established in 1933, and they were aggressively promoted by Malcom McLean, in particular, starting in 1955. But containers didn't start to really revolutionize shipping until the 1970s..."

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