IT - AR-VR

Stunt driver Vaughn Gittin Jr. took a Lincoln MKZ through its paces at the Goodwood Festival of Speed, drifting the vehicle and taking it up a signature hill climb. Except Gittin wasn't in the car.

"Donning a Samsung VR headset, Gittin was controlling the vehicle miles away from the Goodwood arena using a teleoperation system developed by Portland, Ore., startup Designated Driver and Vodafone's 5G network.

The specially equipped Lincoln MKZ, dubbed the S-Drone, is sporting blacked-out windows. The eyes of the vehicle are the numerous Samsung Galaxy S10 5G phones mounted on the roof. Video is transmitted using Vodafone's 5G network to the Designated Driver remote operating station. That's where Gittin sits and controls the vehicle..."


Augmented reality and virtual reality implementations are emerging across several sectors, thanks to their value in providing remote training and hands-free access to information

"Industrial manufacturers have long led the way in adopting augmented reality (AR) solutions, with engineers and service technicians leveraging wearables to access information hands-free. But extended reality (XR), the catch-all phrase for augmented reality (AR), virtual reality and mixed reality (MR), is emerging in retail, consumer packaged goods and other sectors as a tool to freshen up the customer experience and train employees..."

Just as the Bluetooth headset ushered in an era of hands-free calling, AR startups are trying to convince manufacturing startups that AR headsets will bring new efficiencies with hands-free computing

"As Magic Leap and Microsoft have dropped hundreds of millions trying to spend their way into new tech modalities for enterprise customers, smaller players are relying on less groundbreaking hardware and hoping that easy-to-use software can drive new customers into their arms. One player using this approach is an AR startup based just outside of Portland called RealWear. They aren't promising digital holograms and floating whales, but they've received more than $100 million from investors that seem to believe in a more 'conservative' approach to enterprise AR..."

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