HP CMO Vikrant Batra On Meshing The Science Of Security With The Art Of Creative
The Drum, July 3rd, 2019
July 3, 2019,
Volume 256, Issue 1

Since Batra came into the new position, he's hired C-suite execs from the likes of Coca-Cola, Pepsi and Siemens to join him on the marketing leadership team

"HP elevated longtime executive Vikrant Batra to chief marketing officer nearly a year ago, and since taking over the role from Antonio Lucio, who left to become the chief marketer at Facebook, Batra has put a revamped marketing team in place and worked to solidify the global company as one that promotes safety, diversity and trust...

Batra believes security to be an a huge differentiator for HP, boldly asserting it has 'the most secure endpoint devices, PCs and printers, period'..."

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Other articles in the HP News section of Volume 256, Issue 1:
  • HP CMO Vikrant Batra On Meshing The Science Of Security With The Art Of Creative (this article)

See all archived articles in the HP News section.