[Webinar, July 28th] Connecting With Your Customers Through Marketing Technology
Centric Consulting, June 25th, 2019
July 7, 2019,
Volume 256, Issue 1

Join Centric Consulting and Marketo for a live marketing webinar on July 18. They will discuss achieving customer engagement through marketing automation

Increase engagement and connect with your customers through marketing technology.

Truly connecting and engaging with customers is tough stuff. It takes tactical planning, engaging content, and creative technology to cut through the 'virtual noise' and keep their attention.

Join Marketo for a financial services webinar featuring Centric Consulting on achieving customer engagement through marketing automation. We will show you how to put these technologies to work in real-world scenarios, including:

  • Mapping the complete customer engagement journey.
  • The importance of diffusing functional boundaries to integrate the art (Marketing & IT) and the science (Data, Analytics, and Marketing Automation)
  • Delving into Centric's marketing automation maturity model to provide the path to increased ROI on your marketing investment, as well as to scale and deliver personalized marketing experiences through all phases of the customer journey.

About the Speakers

Michael McNeal leads Centric's Marketing Operations practice and has over 25 years of experience and success in marketing, product development, and project & program management. In marketing roles with Toyota, Microsoft, T-Mobile, and Expedia, he has led efforts in digital, loyalty, e-commerce, social, and direct marketing focused on B2C. In his current role at Centric, he focuses on marketing operations (MOPS) and marketing automation, including solutions and thought leadership in the marketing technology space.

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