IT ROI: 10 Tips For Selling (And Proving) The Value Of IT
CIO, June 19th, 2019
June 30, 2019,
Volume 255, Issue 4

The digital era has placed greater scrutiny on delivering business value - and changed the equation for establishing and evaluating an IT project's return on investment

Mary K. Pratt writes in CIO, "Jon Fendenheim's old boss, the CEO of a homebuilding company, liked to equate the cost of each new IT project to sales, as in how many extra homes he'd have to sell to cover the technology's cost.

Fendenheim, who was director of IT at AV Homes during those exchanges, says his boss' perspective taught him a good lesson: 'It made me cognizant about how I spent the IT money and how to get the best bang for the buck...'"

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