Great Selling Is Like Great Music
Business 2 Community, June 5th, 2019
June 5, 2019,
Volume 255, Issue 1

Over the weekend, my wife and I had the opportunity to go to a couple of concerts. One was with a great symphony orchestra, the other was with a college freshman orchestra

"Both were playing classics, but the difference in the experience was profound. (By the way, both were far more capable than I, I struggle at Chopsticks on the piano.).

With the symphony orchestra, there was a richness or depth to the pieces they played. Each instrument, each player, complimented the other. While some instruments stood out, it was by design, to create a great experience with the other players supporting the soloist. They captured the audience, drawing them into the music and performance..."

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