What Is Meaningful Marketing?
Business 2 Community, June 6th, 2019
June 6, 2019,
Volume 255, Issue 1

Be honest, you didn't become a marketer just to create something that buyers toss out, tune out, or opt out of, right?

"Unfortunately, when many people think of marketing, their perception is largely negative.

Maybe you've experienced this at a party, where you had to explain to someone what you did for a living.

"I'm in marketing," you likely said.

"Oh, so you spam my email and send creepy ads," they say.

Despite your objections, in their mind, you're now solely responsible for all of our industry's bad habits from the last century.

What a buzzkill..."

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