IT - CRM

Is there anything sexier, more fascinating or more exhilarating than a highly functioning customer relationship management (CRM) system?

"Let's be honest. Is there anything sexier, more fascinating or more exhilarating than a highly functioning customer relationship management (CRM) system? OK, maybe just about anything else. Good CRMs will not make you drool in admiration or write a pretty sonnet, but the bad ones will drive you and your employees crazy.

Recently, my company learned this lesson the hard way. Over the past two years, we grew from 15 employees crammed in one tiny office in Santa Barbara to over 30 employees, one-third of whom work remotely across the United States. In that time, we've outgrown our conference table, office space and lunch order - but nothing more so than our CRM system. The signs were there for a CRM change, but it took a long time to realize what they were..."

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