IT - BI

Business Intelligence (BI), the analysis of business data to extract useful information, has been making the headlines lately, and for a good reason - it's a game changer

"Although still at the infancy stages, businesses that implement BI are not only guaranteed improved sales but can also expect better relationships with their customers.

With more and more businesses jumping onto the bandwagon (Gartner expects BI to be a $22.8 Billion market by 2022), you too should consider investing in BI tools. If you're still on the fence about the technology, the following are five key BI benefits that will change your mind..."


Founded in 2008, Stack Overflow is the largest, most trusted online community for anyone that codes to learn, share their knowledge, and build their careers

"I recently caught up with Steven McMullen, Senior Business Intelligence Manager at Stack Overflow, to discuss how his company tapped pre-IPO data analytics unicorn, Looker to modernize their marketing ops, acquire new leads and new customers. The business results were impressive, transforming Stack Overflow's marketing strategy for the better.

insideBIGDATA: Who is Stack Overflow?

Steven McMullen: Founded in 2008, Stack Overflow is the largest, most trusted online community for anyone that codes to learn, share their knowledge, and build their careers. More than 50 million unique visitors come to Stack Overflow each month to help solve coding problems, develop new skills, and find job opportunities. Stack Overflow partners with businesses to help them understand, hire, engage, and enable the world's developers. Its products and services are focused on developer marketing, advertising, technical recruiting, and enterprise knowledge sharing..."

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