What Is The Meaning Of Channel Sales?
Business 2 Community, May 8th, 2019
May 8, 2019,
Volume 254, Issue 2

Peter Ganza, director of marketing at Magentrix, recently sat down with our resident channel coach, Paul Bird, to answer some of the most common questions individuals have been asking online.

Paul Bird: "The meaning of channel sales, the definition of channel sales. This is any time that the buyer or the user of a product is different than the manufacturer or the provider of a service or technology or product. So that channel sale allows people to go through, typically a third party, in order to acquire that product, service or technology..."

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