Tackling Client-Agency Relationship Dynamics
CMO, May 10th, 2019
May 10, 2019,
Volume 254, Issue 2
"Whether you're a brand or agency-side marketer, establishing strong relationships of mutual trust and respect between both camps can be tricky.
From the agency side, Mark Jones, chief storyteller and CEO at brand storytelling agency Filtered Media, and Andrew Davis, former chief strategy officer at U.S. digital marketing and advertising agency Tipping Point Labs, understand this challenge well..."
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