IT - Marketing
5 Signs It's Time for a New Marketing Strategy
Business 2 Community, May 6th, 2019
"There's a question that keeps business owners and their marketing people up at night:

'Is our marketing strategy doing what we need it to do?'

Sometimes the answer to that question is a solid: 'nope.' Other times the answer is not as clear. It can be hard to know when to stick with what you're doing, and when it's time to blow things up and start over. To help, we've put together a list of 5 sure signs that it's time for a new marketing strategy. Read on to see if they apply to you..."

    Managed, Enterprise IT Newsletter As A Service
    IT News And Events' Blogs
    Most people selling or marketing into the enterprise IT space see the value in having a regular newsletter with valuable content sent to their key contacts. However they know how hard it is to produce a quality newsletter that their contacts will value.

    It's a build or buy choice and I can make that an easy 'buy' choice!

    IT News and Events (ITNE) can provide an individual with a turnkey, managed Enterprise IT Newsletter service for about $33/week. For a team of five, ITNE provides additional features, a custom website, and up to 1000 contacts per rep for about $22/week per team member.

    Here's the web version:

    Blogs about the service:

    • Why Use IT News and Events' Managed, Enterprise IT Newsletter Service?
    • Getting Started
    • Quick Pricing Summary
    • Email Marketing: Steps To Building An Effective Campaign
    • Email Marketing Statistics - Still An Effective Marketing Strategy
    • Experience The Enterprise IT Newsletter
    • Tell Me About Your Newsletter Service

      Drafting An ABM Strategy That Works w/ Alon Waks
      Sales Hacker, May 6th, 2019
      "This week on the Sales Hacker podcast, we speak with Alon Waks, VP of Marketing at Bizzabo. Bizzabo is the leading event management system company. He discusses how companies can increase their audience by dipping their toe into the ABM waters and gradually ramp up..."
      5 Reasons For Documenting Your B2B Content Marketing Strategy And Calendar
      Business 2 Community, May 8th, 2019
      "Like most B2B organizations, you probably have developed a content marketing strategy (if not, time to play catch up). Without a strategic blueprint that clearly spells out how you plan to use and develop marketing content, which building blocks you already have in place and where your gaps are, you might be sabotaging your future success. And once that foundation is in place, your next steps should include creating a comprehensive marketing content calendar that details how and at what pace you'll address these gaps over time. As the old saying goes, 'a goal without a plan is just a wish'..."
        How The Best SaaS Sales Teams Are Improving Close Rates Today
        Sales Hacker, May 8th, 2019
        "A successful close is the end goal that every sales team guns for.

        Whether prospecting, making cold calls, negotiating, or even researching, every small step a sales rep takes is tied to this goal.

        But despite a focus on closing sales, it remains one of the biggest issues for teams. In fact, 36% of sales teams regard it as the most challenging part of the sales process, and 28% say it's their top priority.

        Why is that?..."

          Why You Shouldn't Rely Too Much On Marketing Best Practices
          Business 2 Community, May 11th, 2019
          "More than two decades ago, Michael Porter warned about the dangers of relying on benchmarking and 'best practices' to produce business success. In a landmark article in the Harvard Business Review, Porter drew a sharp distinction between operational effectiveness - which often involves identifying and implementing best practices - and real business strategy.

          Porter argued that competing primarily on the basis of operational effectiveness is usually a recipe for disaster. He wrote: 'The more benchmarking companies do, the more they look alike . . . As rivals imitate one another's improvements in quality, cycle times, or supplier partnerships, strategies converge and competition becomes a series of races down identical paths that no one can win.'..."

            7 Practical Steps To Host Webinars That Drive Sales
            Entrepeneur, May 10th, 2019
            This article is written by Simon Grabowski, CEO of ClickMeeting, who is an Advisor in The Oracles.

            "If you're in B2B sales, there's one channel you can't ignore: webinars. Half of B2B buyers say webinars are the most valuable form of content in the mid-stages of decision-making. They spend longer with webinars than any other type of content and are more willing to share their contact details in exchange. Whether you're in products, services, or coaching, webinars can increase your authority as an expert - and ultimately increase your revenue.

            Once you have a hosting platform, webinars only cost as much as you want to spend promoting them; so they're cost-effective. More importantly, they work. For example, at ClickMeeting, our average conversion rate is 54 percent. Webinars have a lot of potential if they are prepared, promoted, and conducted well.

            Here are my seven steps to creating a winning webinar..."

            Tackling Client-Agency Relationship Dynamics
            CMO, May 10th, 2019
            "Whether you're a brand or agency-side marketer, establishing strong relationships of mutual trust and respect between both camps can be tricky.

            From the agency side, Mark Jones, chief storyteller and CEO at brand storytelling agency Filtered Media, and Andrew Davis, former chief strategy officer at U.S. digital marketing and advertising agency Tipping Point Labs, understand this challenge well..."

            28 ABM Terms You Need to Know
            Business 2 Community, May 11th, 2019
            "As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. If you're relatively new to account-based marketing, you may find yourself overwhelmed by all the acronyms, terms, and phrases that are thrown around.

            To get you up to speed on account-based lingo, we've compiled a glossary of common ABM terms you need to know before you launch your own ABM program..."

              To Build Your Brand's Following, You Need To Give Value First
              Business 2 Community, May 11th, 2019
              "There are no shortcuts to good marketing. This may be an unpopular opinion, but I strongly believe it.

              Sometime within the last five to 10 years, the meaning behind the term 'growth hacking' has morphed into an excuse to use hacks (sometimes more closely resembling tricks) to achieve growth at any cost.

              'How can we 10x our Facebook followers by next week?'

              'Can we fit more keywords into this blog post so we rank No. 1 on Google?'

              'What can I do to get more people to open my cold sales email?'

              'People are leaving our site without converting. Can we add some popup forms to increase conversions?'

              Sound familiar?..."

              See all Archived IT - Marketing articles See all articles from this issue