Big Data Trends In 2019
Business 2 Community, May 9th, 2019
May 9, 2019,
Volume 254, Issue 2

"It is a common knowledge that in order to remain competitive and thrive in today's business landscape, having the capability to make data-driven decisions is a must. This is especially true in marketing, where, fortunately, mountains and mountains of customer data are being pushed and processed across a variety of digital channels, just waiting to be mined and analyzed by marketers.

Customer data is just one of the most crucial assets any businesses can have through the so-called Big Data, i.e., the huge data sets that can be processed to reveal patterns, trends, and associations between a plethora of different human behavior and interactions..."

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