Avatars Will Be Our Guides In Immersive AR Worlds - And Brands Need To Be Ready
VentureBeat, April 4th, 2019
April 4, 2019,
Volume 253, Issue 1

"Back in August I explored the profound role that avatars will play in shaping our experience of immersive worlds in VR. I discussed how virtual embodiment will stretch our sense of self on multiple levels, be it physical, physiological, or psychological. While it is not at all an exaggeration to suggest that avatars will shift our conception of identity and self-expression into uncharted territory that we cannot, as of yet, readily comprehend or fully appreciate, that is only half the story..."

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