The Importance Of Creating A Single View Of The Customer With Data
SmartDataCollective, March 11th, 2019
March 11, 2019,
Volume 252, Issue 2

"Data is a key piece of creating a single view of the customer that can be used to improve your business and better understand those you serve.

In order to thrive in the current economic environment, businesses need to provide exceptional customer service. To do so, they must be able to rapidly understand and react to customer shopping behaviors. To properly interpret and react to customer behaviors, businesses need a complete, single view of their customers. What does that mean? ..."

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