IT - CRM

The Differences Between CRM vs. CX Strategy
SearchCRM, January 3rd, 2019


"CRM and CX seem very similar, but examining the principles of each shows emerging CX approaches focus on customer retention. We compare and contrast the two.

Traditional customer relationship management, or CRM, and the emerging customer experience, or CX, strategy and management share some of the same attributes, but the technology stacks to support each are a little different..."

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