The content service behind your newsletter
For $25 per week, LinkedIn members can create a new LinkedIn newsletter on their own with our content service in less than 15 minutes per week. We assemble the enterprise IT news and events every week — you add your name, your voice, and press publish.
How it works
The hard part of a weekly newsletter was never the writing — it was finding something worth sending, every single week, forever. That is the part we do.
Enterprise IT news, vendor announcements and the events calendar, filed by category and by vendor so the selection stays neutral by construction.
A ready-to-paste issue lands in your inbox. Drop it into LinkedIn’s newsletter editor, cut anything that doesn’t fit your territory, add a line of your own.
LinkedIn notifies every subscriber, indexes the issue in search, and your name shows up in the feed for a reason that isn’t “just checking in.”
Proof
An example of what a published issue looks like, and the 31-minute session that explains the whole idea end to end.
Example newsletter
A live newsletter built on this service — the news, the vendor sections and the week’s events, laid out the way your own issue would be. Read a few issues and you’ll see exactly what lands in your inbox each week.
Read it on LinkedInRecorded webinar
Why enterprise deals drift during the quiet stretches, why “just circling back” makes it worse, and how one weekly newsletter keeps you present without asking anyone for anything. Slides and the FAQ are on the replay page.
Watch the replaySubscribe
For $25 per week, LinkedIn members can create a new LinkedIn newsletter on their own with our content service in less than 15 minutes per week.
Prefer to talk first, or want us to run the whole thing for you? Email john@12touches.com.
Companion reading
The name “12touches” called for twelve articles but I ended up writing more like 20! Each one takes a single argument and makes it properly — start with the two or three that describe your own situation.
Why the quiet stretches decide enterprise deals, and what showing up usefully does that following up cannot.
Inbound you didn’t chase, the book you already have, and buyers who arrive already informed.
Authority built outside the pitch, and reputation that travels with your name instead of your badge.
The competitor problem solved by taxonomy, and what happens when a company backs its people instead of its own channels.
The dozen professions that orbit enterprise IT with the same problem — and the difference between being interesting and being present.